Gen Z’s new food obsession is an old classic: cottage cheese. The low-fat, low-calorie snack is having a TikTok moment — and it’s about to fly off grocery store shelves, despite rising milk prices.
Cottage cheese isn’t a typical favorite due to its lumpy texture and taste, but supermarkets have reported an uptick in sales – and one influencer even dubbed it “the new avocado”.
Instead of making avocado bread, @cookingwithnoa used cottage cheese on her sourdough toast with chili oil and scrambled eggs.
The user explained in the comments that it is lower in calories and higher in protein than avocados.
Another influencer @oliviajarviss made a “viral” cottage cheese pizza, where cheese serves as the base.
According to the user, the entire pizza is 353 calories, 23 grams of carbohydrates and 58 grams of protein.
A nutritionist on TikTok @emthenutritionist went viral for her hot honey curd toast with 1.9 million views.
Her recipe involves mashing avocado with onion, basil and parsley, then seasoning with salt and pepper, spreading avocado puree on bread and adding cottage cheese on top.
People in the comments loved the recipe.
“Got it today, can confirm it hits 10/10,” said one.
“I made it last night, it was absolutely delicious, thank you!” said another.
According to new research from The Knowledge Bank, cheese has seen its highest level of sales in 40 years, with cottage cheese in particular growing in popularity with young, health-conscious consumers who are sharing their finds. of food with followers on social media.
“The importance of viral trends cannot be denied and to see some varieties exploding in popularity thanks to TikTok and Instagram is great as it can breathe new life into long-established products that have been able to capture an audience of re,” Anne-Laure Farrar, UK market knowledge manager at The Knowledge Bank, said in a statement.